Customer Loyalty Cards In Uk Retail Industry Marketing Essay

Customer Loyalty Cards In Uk Retail Industry Marketing Essay UKs retail industry is one of the most organised industries in the world where retailers like Tesco, Mark Spencers and Sainsbury are holding the good position in the market. The purpose of my research project is to analysis the comparison between the customer loyalty programs of in the UK retail industry where most of the retailers are trying their best to control the maximum share of customer through their loyalty program. In UK every retailer is doing or planning to implement a very different customer engagement loyalty scheme so that it could get maximize the customer power through its effective data base management which hold so much information about the customer like customers buying behaviour, income level, spending habits, medical spending, and so on. My research will try to find out the question: Does retailers success is directly related to its successful loyalty program implementation? For getting the best result for the research a qualitative survey interviews will be ta ken from 10 -15 employee of different retailers. Report will discuss the research question, literature review and adopted methodology for the research. Collected data would be analysed through SPSS software and the total research would take around three months to complete. 2. Introduction: Impact of loyalty programs on retailers business is perceived to be very positive despite the fact that some of the very big retailers like Asda are not using these programs on wide scale for getting customer loyalty. In retail industry loyalty programs are very popular and most of the big retailers use this for increasing the business through customers loyalty. Loyalty programs are part of structured Relationship Marketing activities which encourages customer towards loyal buying behaviour and ultimately leads to companys profit. According to Market research done on customers loyalty patterns, it is tough to get exponential growth by launch of a loyalty scheme because competitive forces reduces its impact on overall retail industry. In retail industry a rewards card, club card, loyalty card, or advantage card is cards which give the membership to the customer who hold it. In UK most of the retailer are running loyalty growth model through loyalty cards for creating more business by knowing customers buying behaviour. UK is one of the biggest markets in the world for customer loyalty card market where almost every big retailer is running its loyalty card scheme. In 1981 Gary Wilson invented the first loyalty card or discount card which is known by the name of Passcard and later on it is known as Passkey however few people believed that passcard was not first discount card. In 1982 first loyalty card is started by one of the leading retail named Sainsbury. In November 1993 boots the chemist retails chain first started the loyalty card scheme in UK market and later on in 1997 with the investment of 30 million GBP it launched Boots Advantage card which gout huge success representing the 3rd largest retail loyalty scheme in the UK market with around 17 million customers. My research question analysis the positive co-relation between the retailers success and loyalty card program. Most of the retailers are trying to use loyalty card schemes as most powerful tools for making their business better in this recession period. There are lot of work have been done which tells direct co-relation between loyalty cards scheme and consumer buying behaviour but how successful retailers are because of these loyalty programs is not widely researched yet. One of the prominent retailer Asda dont believe in investing the money in loyalty scheme rather it prefer to offer cheapest product rang to attract the customer loyalty. On the other hand another big retailer Tesco press release said Double points has encouraged more customers to sign up; a higher proportion of transactions are now using a Club card and 18% more households are redeeming Club card vouchers than a year ago(Retail Week, May 2010) Club cards are integral part of some retailers strategy like Tesco, Sainsbury while retailers like Asda are expanding their business very rapidly with loyalty programs so my research will analysis the effectiveness of club card schemes on retailers success. Club card is scheme is very expensive so its not necessary that every retailer is growing only because of these schemes. There are so many loyalty schemes but very little research represented the effectiveness of loyalty program. (Kivetz and Simonson, 2002; Yi and Jeon, 2003) 3. Literature Review: According to Oliver (1997) loyalty is a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same-brand-set purchasing despite situational influences and marketing efforts having the potential to cause switching behaviour. Literature on relationship marketing practices like loyalty card scheme is divided into two groups; one group of researcher believe that loyalty scheme have positive effect on customer loyalty and that will result in increased profitability and revenues of the organization. However on the other hand second group of researcher believe that loyalty program slightly influences retailers revenue and profitability through customers loyalty. Customers shop from other retailer also where they are not attaching to any loyalty program. These researchers believe that customers behaviour is not affected by loyalty schemes rather they shop according to their convenience. Retailers stra tegic planning is to enhance customer loyalty which has positive influence on organisation development, revenues, profitably and culture (Dick Basin, 1997). Customer Loyalty Research Center (2001) described loyalty as the commitment of customer to a particular brand or company. Most researchers have discussed the loyalty card scheme with respect to consumer loyalty. According to Capizzi and Ferguson (2003) one billion people are attached to any kind of loyalty program all over the world. In terms of loyalty schemes satisfied consumers show more loyalty than that of unsatisfied consumer towards the company (Bailey Schultz, 2000). Few researchers Grinnell (2003) and OBrien and Jones (1995) discussed positive effect on customer loyalty however some author like Sharp and sharp 1997 could not find the proof of an impact on customer loyalty of loyalty card schemes. Organisations growth is related to customer loyalty so big retailers try to attract more customer through loyalty programs. Tesco since inception of loyalty program has spent  £150 million through 1% discount to the customers against the point earned. Tesco claims that club card has made it no. 1 retailer in the UK since 1995 when it started loyalty program. According to Rosenspan (1998) loyalty programs dont create customer loyalty towards the companys products or services. Asda also fo cuses on discounting on purchasing rather than on loyalty programs. Some of the author argues about 80-20 law but top 20% customers of loyalty schemes are not always loyal to the one companys product rather they customers look for best value for the money with any retailers. Researchers views are very divided on loyalty programs or customer relationship marketing (CRM) really affect customer loyalty so that companies could grow and be more profitable. According to the Feinberg and Kadam (2002) loyalty programs create differentiation among the retailers rather than impacting on customers purchase behaviour or satisfaction. On the other hand Seybold (2001) counter the above statement by saying that CRM helps companies to enhance their revenues and profitability if they positioned their products according to customers need. Very few retailers try to position their products according to customers needs rather through loyalty schemes they get to know the category wise buying behaviour of customers and by using that data retailers launched own branded products for higher profits. In most of the cases impact of loyalty programs is evaluated post launce of the schemes but for knowing the actual impact of loyalty programs there must be a comparison between pre an d post data. According Sharp and Sharp, 1997 pre launch data of loyalty programs are not available and it cant not be gathered after the scheme launch. He categorised the customers in two group one group of customer who participated in the loyalty scheme called treatment group and another group who did not participated in the loyalty program named as control group. According to him both group must be analysed for getting the real impact of loyalty programs. The retailers are very smart to invest huge amount on these loyalty programs Tesco claims that it has more that 14 million active club card user in 2009 after investing GBP 150 million on relaunch of loyalty scheme. Retailers in UK invest huge money for loyalty programs but are all the retailers are getting bigger only with these schemes or they are using the customers data for launching their own branded products for getting higher market share in highest selling categories.Sainsbusry is the only retailer in UK retail industry which acquired 50 % turnover by adopting the own branded strategy for increasing the market share and profit. According to OBrien and Jones (1995) loyalty schemes creates the customer loyalty if company knows how to use and share that knowledge. Researchers views are divided on both point positive impact of loyalty program and negative impact of program but more authors are inclined towards positive impact of programs on companys success. Majority of programs are planned to increase the repeat purchase of customers and once the repeat purchase increase retailers get increased turnover through the higher footfalls. According to Sharp and Sharp (1997) loyalty programs have the capability to influence the repeat purchase pattern of the customer but the change might be very little but only this kind of marketing practices which can influence customer repeat purchase pattern. Through my research question I would like make a positive co-relation between loyalty programs and customers loyalty in UK retail industry. 4. Research Methodology According to the Zikmund (1997) research methodology is integral part of a report which consist of sampling of data, research strategy, hypothesis, research limitations and other different techniques. According to the literature review impact of loyalty programs on customer loyalty and company performance is positive as well as negative hence there are mixed views of different researchers for both the arguments. My research is to find out positive relation between loyalty program and customer loyalty based on two hypotheses- H1- Retailers which implemented loyalty programs performed much better through enhancing customers loyalty. H2- Customer loyalty is directly related to retailers performance Research Approach According to the Lundahl Skarvad (1999) fundamentally basically there are two kinds of research approaches deductive approach and inductive approach. A deductive approach has been selected as quantitative data have to be collected through the questionnaires. For my research this approach would serve the purpose. Selected research approach is helpful to establish the relationship between loyalty program and customer loyalty. Questionnaire will consist the question related to number of cards retailers having, benefits of cards, frequency of visit to store, redemption benefit and how loyal customer is because of loyalty card. These kinds of question will help in finding the relation between two variables. Data Collection Methods After seeing the accuracy of the outcome data i have selected quantitative method of data collection i.e. through questionnaire survey. There are two kinds of data which can be used for research -primary data and secondary data. During my research Ill collect primary data through conducting questionnaire survey. Than after i would look for secondary data for finding the literature reviews and other data required for the analysis like magazines, newspapers, journals, etc. Questionnaire- According to the Chisnall (1992) there are three different kind of questionnaire personal interviews, self administered questionnaire and telephonic interviews; but I have selected self- completion questionnaire because of its low cost and it gives enough time to respond. Questionnaire will be distributed through the mail to loyalty card holder in the retail industry for finding out the key relation. Most of the question would be close ended in the survey and some of the question would be scale based so that i could get some comparative data within the industry. There are so many factors like price sensitivity, repeat purchase, loyalty, brand loyalty so through these questionnaires specific questions would be based on these key points. Sampling Strategy Questionnaire would be distributed to the 400 customers through mail who are involved in any of the loyalty schemes so that they could give right feedback. Main idea of the research so to find the positive relation between two variables through analysing the customer view in retail industry. Sampling would be done with in UK in different geographical, demographical, age group, gender and income level of the customers. Survey would be send to the customers randomly so that best result could be found out. Sampling of the survey is an important part for this research as most of the research analysis is based on primary data through survey. Unit of analysis in this research would be customers who are involved in any of the loyalty scheme in retail industry.I,ll try to focus more on female respondents because in most of the cases female do shop for the whole family and they can tell the best view about the customer loyalty through loyalty programs. Time Limit Overall research will take around three months to complete as data has to be collected from primary as well as secondary resources. Sampling of the questionnaire and getting its feedback will take around 6 to 8 weeks while data analysis and compiling will take rest of the time. Strength and Limitation of the proposed design Success rate of the research seems to be very satisfactory as there would not be problem to find out the respondents during my research. Most of the UK population is attach to any of the loyalty schemes in the retail industry and through the questionnaires Ill get the expected results. There are very less chances to get low feedback from the customers because time constraint is not attach with this survey and itll not take too much time to complete the survey. Secondary data is another important resource for getting the important data so that a genuine relationship could be find out between the loyalty programs and customer loyalty in the industry. The survey design is having one more strength i.e. low cost attach to it for conducting and designing it. There are so much research have been done related to customer loyalty and customer relationship marketing but there is less literature available on loyalty programs and customer loyalty relationship.Althouth loyalty programs are the part of customer relationship marketing (CRM) and i used those resources as secondary data. Due to time frame random sampling has been selected but some of the respondents might not have experienced the loyalty schemes so results may have some limitation in terms of accuracy but itll not affect the final outcome of the research. 5. Analysis and Interpretation I have taken the quantitative methods of data collection through self administered questionnaire and the objective the questionnaire survey is to recognise the factors which influence the customer loyalty with respect to loyalty programs in retail industry. The first part of the questionnaire would collect the personal information about the customer where as the second part would gather the information about repeat purchase through loyalty programs. The collected data through questionnaire would be analysed through the SPSS software which gives the accurate analysis. The gathered data would be analysed by some quantitative methods like regression, co-relation analysis and hypothesis test. The gathered quantitative data would be examined for reliability according to the Cronbachs alpha values where 0.7 or higher values are the most appropriate value of Cronbachs alpha which reflects the internal reliability of quantitative data. Alpha can take positive as well as negative values but only positive values (less than or equal to 1) would have the significance. This is the widely used method for score. We have to analyse the relationship between two variables so well use the co-relation analysis to analyse the linear relationship. Pearson product-moment correlation coefficient r given by Karl Pearson evaluates the relationship between two variables. If the Value of coefficient can be -1 or +1 if the variables reflect very strong relationship, if the value of coefficient is in between -1 and +1 relationship is less strong positively and negatively but if the value is close to zero than relationship is very weak. Co-relation between loyalty programs and customer loyalty woul d be analysed. Regression analysis is the statistical tools to examine the relationship between a dependent and 1 or more independent variables and Probability distribution can also be used for this analysis. Regression analysis specifically tells how the value of a dependent variable varies when value of one independent variables changes where as other independent variables are constant. Regression analysis is useful to find out the effect of every independent variable on the relationship. Regression analysis will tell the how customer loyalty gets influence by the different actor of loyalty programs run by the retailers. It will also tell which factors of loyalty programs influence the customers repeat purchase pattern to the larger extent. History of regression started with method of least squares analysed by Legendre  in 1805 but now there are three kinds of regression analysis General multiple regression, Linear regression and stepwise multiple regression .The most widely used analysis is G eneral multiple regression analysis which uses all the independent variable to form one linear equation.Minimun number of sample size is required for the regression analysis and that size can be 50 or more. I have taken a good number of sample sizes so that the analysis of the data could give authentic and accurate results. Significance level or unbiased test would be used for hypothesis testing. There are so many factors which influence the customer repeat purchase pattern through loyalty programs and become the base for customer loyalty. Co-relation and regression analysis will be done to analysis the positive relationship between the variables according to the research question. 6. Ethical issues Data collection is very tedious task in terms of ethical issues related to it. There could be following issues which can directly relate to the research. Privacy and Confidentiality Most of the customers wants their information related to their profession as well as personal must be kept secret. During the research this issue could be handled by giving assurance to the customers that your information will be kept only for the research purpose. There are so many software like survey monkey which can be used for maintaining the confidentiality of the customers information. Integrity- Your identification must be disclosed to the customers so that they could freely answer the questionnaire as well as there should not be anything which may destroy the dignity or researcher. There would be some questions based on the customers income level which would be direct question so customer might hesitate in answering them.During the Overall research only these issues might arise as most of the research based on the customer loyalty and customer repeat purchase. 7. Reflections The overall research is based on finding out the positive relation between retailers loyalty programs and customer loyalty which influence the retailers business growth and profitability. The research is planned to get the data from 400 customers who are involved in any kind of loyalty scheme through questionnaire survey in the retailer industry. Business school resources would be used for conducting the research and the collected data would be analysed through SPSS software. I, m expecting 60-70% reply of my survey questionnaire which Ill send to the customers in the city and in university campus also. Research would require a proper time management as the whole research have to be effectively complete in 8-10 weeks. There are following resources would be require for the research like a computer/laptop, access to library or database, database from the industry or company and a supervisor to guide in research. Business school has already organised the training session for the softwar e learning and other required resources for the research so would be sufficient for the research. Customers response to the questionnaire might be low in that case secondary data would be used for analysis of the research and some time customer might give some wrong information in the survey which can jeopardised the research objective. Interaction with the supervisor would give the guideline for the research in planned manner and continuous feedback will give right corrective measure for the research. Research could be more extended as own brand play an important role in the repeat purchase pattern of the customers behaviour. Most of retailers loyalty programs are made to gather info for own brand positioning and according to the time frame i can add this in my research. Proposed research is very realistic and will contribute in retail industry for establishing the relationship between loyalty programs and customers loyalty. The research will also provide the analysis for the customers of loyalty programs and how they affect the performance of the company.

Lemurs of Madagascar

Lemurs of Madagascar Name: Course: Tutor: Date: Lemurs of Madagascar 1. Madagascar biome is a tropical rain forest. The main characteristic of a tropical rain forest biome is the presence of Warm temperatures throughout the year. In a tropical rain forest biome, there are three layers. These layers include the top trees, followed by the canopy layer characterized by dens leaves hence low light penetration and the third layer are the ground layer. The ground layer lacks any vegetation owing to the low amount of sunlight reaching it due to the dense canopy layer. 2. Changes happening in Madagascar pose challenges to lemurs in the island.The main changes that affect the lemurs include the effects of agricultural activities on the environment. Forestland conversion for agricultural use including the creation of pastureland, cropland, and degradation of the soil due to fire and clearing by humans is the agricultural changes on Madagascar. Soil erosion caused by slash-and-burn farming also forms the other changes in Madagascar that brings forth challenges to lemurs. As a conclusion, high deforestation rate and increased human population and erosion form the main changes that challenge the existence of lemurs in Madagascar. 3.The lemurs that are adapting well with the changes in Madagascar are the ones with the ability to live in an altered habitat. (This is a habitat with secondary characteristics owing to human activities in the island). These include the ring-tailed lemur lemma catta and sifakas, but between the two, the ring-tailed lemma catta is adapting better to changes in the ecosystem. The fossil lemurs’ disappearance in the island was due to inability to adapt well to the changes. The other types of lemurs that have disappeared due to change in the habitat include Palaeopropithecus, Daubentonia robusta, Archaeiindris fontoynonti and Megaladapis edwardsi. . A generalist behavioral type is required of the lemurs in Madagascar to be able to cope with the change s in the island for their adaptation and survival. The species favored in this criterion are sifakas and lemur catta, which are adapting well to the changes. Other behavioral characteristics required include being terrestrial for them to adapt well with the changes as depicted by the lemur catta. Physical characteristics that improve adaptation to the changes include ability to take advantage of changes by feeding on crops, tourist handouts, insects, flowers, and fruits. . Lemurs might not develop to adapt to changes in Madagascar because they lived on trees and the deforestation affects their form of livelihood. The reduction in the soil’s ability to support the vegetation that forms the main food for the lemurs is another reason owing to the high rates of soil erosion and degradation. Similarly, human actions in the highland affect their ability to adapt with the changes hence another reason for the inability to adapt to changes in the habitat. 6. The water cycle is the biochemical cycle that may be altered by activities in Madagascar.An alteration on the water cycle takes the following pattern owing to the activities in mainly deforestation and soil erosion and degradation. Cutting of rain forests results in low moisture transpiration to the atmosphere. The result is a reduction in the cloud cover, diminished precipitation, and lead to drought in the area. The replacement of the forests requires water hence an impossible occurrence when there is drought in the area. Reference â€Å"Lemurs in Madagascar: Surviving on an Island of Change. † Films Media Group, 2006. Films On Demand.

The Staff Development

This paper will review the characteristics of a teaching program for a critical care department in a local community hospital. This will include a review of teaching strategies that focus on the adult learner based on their development stage. A teaching program for the critical care department would entail small group and student-centered teaching strategies that focus on communication enhancement and core skill competency development among learners. This teaching approach emphasizes more autonomy in the clinical care setting and encourages the teacher to consider learner characteristics among clinical and professional workers. The educational program described will be offered in hospital and other generic health care organizations where proactive team building skills and communication skills development are necessary to ensure a multi-disciplinary approach to learning and care giving. The teaching program provided will include a team approach to healthcare education encouraging participants to learn and adopt strategies for conversing and communicating with diverse populations including other professionals, students, clinical workers, patients, families and community members. Teaching Program for Critical Care Department Foundation Learner characteristics for employees in a critical care work setting are unique. Adult learners generally have specific characteristics that require use of effective strategies for learning and teaching the adult learner (Huttly, Sweet & Taylor, 2003). Studies suggest that multiple approaches may be more effective for helping critical care staff develop, including a â€Å"team healthcare approach† which educators can adopt and simulate in an educational setting â€Å"through interprofessional education and vertical integration of student years† (Huttly, Sweet & Taylor, p. 5). Teaching strategies must be based on learner characteristics and the place of employment students intend to pursue their career to be successful. Teaching strategies that are varied are most likely to be successful, and may include information technology training in skills development and writing genres and education about working in a multidisciplinary health care setting where a depth and range of activities and problems solving skills are nurtured among future healthcare practitioners (Biggs, 1999; Huttly, Sweet & Taylor, 2003). Teaching strategies must incorporate multiple aims including improving adult critical care workers perceptions and experiences of their education and learning environment and supporting learners at varying developmental levels (Curzon, 2000). Among the skills necessary include improving communication skills in a patient centered manner; this may require that educators focus on assessing the student practitioner and providing information based learning in small groups that emphasizes problem based and problem solving learning (Huttly, Sweet & Taylor, 2003). Many support teaching strategies that incorporate good communication, skills and core competency training and specialist options that are student based and emphasize group study skills to support ongoing learning at each development stage among adult learners; further research suggest that the ability of adult learners to discover information and understand subject matter in a clinical setting depends in part on their ability to uncover information about subjects important to them and their professional careers (Huttly, et al. 2003; Wilby, 2001). It is important that teachers adopt strategies that allow them to act as â€Å"agents of change† in the classroom, drawing on their own educational experience to provide students with a learning environment that is â€Å"condensed but focused† (Huttly, Sweet & Taylor, 150). The clinic provides an adequate learning environment for all medical students, and teaching strategies in this environment should focus on providing students with skills, knowledge, expertise and professional ability to treat patients correctly and efficiently (Huttly, Sweet & Taylor, 2003). Teaching strategies that tend to work well in a clinical environment reflect learner characteristics, are generally subject-centered, consider student's pre-clinical ability and education and enable students to tackle â€Å"problem-oriented, practical experiences† geared toward their developmental level (Townsend, et al. 1997; Huttly et al. 2003). Small group learning is also considered â€Å"the most meaningful learning experienced by adult learners† and useful for all curricula including medical, particularly when characterized by â€Å"active participation of all group members† (Huttly, Sweet & Taylor, 101). Further small group experiences can enhance learning by involving them in various processes including â€Å"relating, applying, generating ideas and recognizing and resolving problems† (Huttly, Sweet & Taylor, 101). It is a more active than passive form of teaching that provides students with more stimulating methods of interaction and developing, enabling better responsibility for learning among students, helping develop generic clinical skills and promoting all adult learning characteristics and styles (Biggs, 1999; Huttly, Sweet & Taylor, 2003). Particularly in clinical education student centered modes of teaching including small group work allow students to adopt more active and autonomous roles better preparing them to function as team members in their medical communities at later dates and times (Huttly, Sweet & Taylor, 2003). There is ample evidence supporting the role of active learning in the clinical environment. There is also ample evidence suggesting that student centered approaches to teaching help clinical student learn to communicate better in a team environment and help develop more comprehensive communication and problem solving skills, important attributes within the medical profession (Huttly, Sweet & Taylor, 2003). This compared with more teacher centered approaches, strategies that in the past have proven less successful among adult learners with varying learning characteristics, particularly those learning in a clinical environment where it is important that students adopt transferable and generic skills (Huttly, Sweet & Taylor, 2003).

Analyzation of By Any Means Necessary Essays - Identity Politics

Analyzation of By Any Means Necessary Essays - Identity Politics Analyzation of "By Any Means Necessary" Danielle Dawkins Principles of Speech Howard University November 26, 2017 Malcolm X, a brilliant and radical Black Nationalist Leader, delivered his "By Any Means Necessary" speech at the Founding Rally of the Organization of Afro-American Unity (OAAU) in June of 1964. He delivered his speech in the Audobon Ballroom in Washington Heights, which is bordered by Harlem to the south. This exact place plays a major role in his technique, as Harlem was a predominantly black neighborhood in Manhattan. It's safe to assume that he wanted to start his organization and amplify his message of black liberation in a densely populated area mostly occupied by African Americans. Malcom's goal was to create an ideology, and outlined in is speech was an ideograph that consisted of the following sections: Establishment, Self-defense, Education, Politics Economics, Social. As he elaborated on each of the five sections, he utilized rhetorical devices through zealous language that implanted the central theme of "by any means necessary" in the minds of millions across the natio n. One should understand that Malcom's central theme was not a cry of revenge, but a cry for unification and self-reliance of African Americans. The topics and the sheer arrangement allows for a better flow and it ultimately helped Malcom drill down his message. Malcom began his speech with the words, "Salaam Alaikum" meaning "Peace be onto you". He then continued to acknowledge everyone in the audience, including his enemies. It's interesting that he should do that, but in his own words, ".You'll get freedom by letting your enemy know you'll get anything to get freedom" Not only did he establish a common ground with his "brothers" and "sisters", but he also established somewhat of an odd mutual understanding between him and his adversaries. The entirety of Malcolm's speech follows a timeline. He begins by explaining that he had been in Mecca, which is in Saudi Arabia, and in various independent nations of Africa where he tried to open his own mind and discover new solutions to problems at hand. He then continues to the current situation, and compares the "progress" that America had made to the progression of nations in Africa. Malcolm tells the audience that he had decided to model his newly formed organization after the Organization of African Unity, as he was impressed by how all nations were willing to work toward the elimination of colonialism by disregarding all differences. After a detailed explanation of the purpose of the OAAU, he continues with the "Basic Aims and Objectives of the Organization of Afro American Unity;" and dives into his ideograph. Beginning with establishment, Malcolm helps guide the audience by explaining why the sole purpose of it. Self-defense preaches that self-preservation is the first law of nature, and that the audience possesses the right to protect themselves and their property by whatever means necessary. Education focuses on the audience's right to educate themselves as a means of rediscovering and preserving their identity. During the politics economics section of the speech, the audience is reminded of the two powers within the United States that are structured to hold African Americans back. The arrangement and powerful delivery of each of these sections galvanized the audience and replenished their sense of empowerment. After revitalizing the audience, Malcom moves to the operational part of the organization, now that they are mesmerized, and explains the modest membership fees. The conclusion of this speech consisted of more details on the organization and its separation from the beliefs and practices of Black Muslims. Malcom X was not responding to a specific situation with his speech, not that he needed to do so. The racial turmoil of 60s was drastic enough for him to speak on. The outrage that flooded cities across the nation (particularly in the south) fueled his passion thereby allowing him to deliver a clear cut message with the help of newfound knowledge he acquired overseas. As mentioned before, Malcolm is separating himself From one hand, there was Martin Luther King, who was the preacher of the civil rights and liberty across the globe, regardless of race, gender and nationality. On the other hand, thereduti was Elijah Muhammed's Nation of Islam, founded in Detroit

Impact of Technology on Everyday Life

Impact of Technology on Everyday Life Free Online Research Papers Technology today touches everything we do. You never know how much something can play a major role in your life until you sit back, relax, and sit right in front of the computer and access the internet. It can be beneficial in your family, business, and personal life. First of all, The Internet brings friends and family closer together. Before the Internet, it was possible to keep in touch with relatives and friends across the country or around the world and it was also expensive. Today, A person living in Louisiana now has the means to communicate with friends, family, or other people who live halfway across the world. This has allowed many people to stay in touch with each other, that they may not have been able to keep in touch with prior to this invention. Secondly, Large companies can connect with employees, suppliers, and partners around the globe, and small businesses can find their customers anywhere in the world. Businesses can hire knowledgeable workers anywhere regardless of where they are, greatly expanding employment opportunities. The internet provides countless avenues to learn about new jobs, training, volunteer opportunities, and what’s happening in your field. Finally, the Internet offers people an easy way to shop for goods and services in different states and countries. Not only do you do it online, but at your own time and privacy of your own home. What is so amazing you can pay bills without wasting stamps and guaranteeing that it gets their in a timely fashion. In Conclusion, The Internet and other communication tools let us live and work anywhere we like. With the worlds information at our fingertips and clients and colleagues instantly reachable, the internet is very vital to our lifestyle and to go through life without it will be very tough especially since we use it everyday Research Papers on Impact of Technology on Everyday LifeAnalysis of Ebay Expanding into AsiaThe Effects of Illegal ImmigrationPETSTEL analysis of IndiaNever Been Kicked Out of a Place This Nice19 Century Society: A Deeply Divided EraThe Project Managment Office SystemOpen Architechture a white paperRelationship between Media Coverage and Social andMarketing of Lifeboy Soap A Unilever ProductThe Masque of the Red Death Room meanings

Ambient music Essay Example | Topics and Well Written Essays - 1750 words

Ambient music - Essay Example This "Ambient music" essay outlines types of ambient music and peculiarities of this genre. This is what Ambient Music is all about. Ambient music is so diverse because it has borrowed extensively from many different cultures. Music is described as "the science or art of incorporating pleasing, expressive or intelligible combinations of vocal and instrumental tones into a composition having definite structure and continuity," or it is otherwise said to be "Vocal or instrumental sounds having rhythm, melody or harmony." (Webster’s dictionary, 3rd New International Dictionary of the English Language) Therefore Ambient Music is a conglomeration of a wide range of rhythm and sounds which have been incorporated to make it richer and more diverse. Webster’s definition of â€Å"Ambient† is "to go around, surround, encompass. An encompassing environment or atmosphere" (Webster’s Dictionary) Ambient music uses other fractal sounds such as the rush of wind, the fall of waves or a waterfall, the rustling of leaves, the sound of birds, the hissing of a snake, the sound of an airplane, or the sound of rain. Therefore it cannot be categorized in a clear cut manner because of its diversity. Different kinds of ambience need different kinds of sounds and music in order to cater effectively or suit the atmosphere where it is played. This type of ambient uses the synthesizer a lot creating a kind of dreamlike or ethereal drifting feeling which is very soothing and lends a peaceful mood to the person who is listening.

Distinguish between the return on investment and the return on Essay

Distinguish between the return on investment and the return on capital. Show the respective relevance of each to investment decisions - Essay Example ffect of the aggregate demand curve is the same as the demand curve, it shows the amount that the government and businesses are willing to spend on good (Perelman, 2007). Keynes postulates that the capital investment in equipment, plant and machinery will increase the production of goods in an economy. He further, says that investment consists of spending on stocks and finished goods. An increase in interest rate results to a decrease in investment hence a consequent decrease in the total demand. This happens on the ground that the interest rate and investment have an inverse relationship. The increase in interest rate increases the cost of capital hence decrease in demand total. However, a reduction in interest rate will lower the cost of the capital hence increase in investment and a consequent increase in aggregate investment. Keynes postulates that aggregate demand has a number of components. The demand function is Y=C(Y-T)+I (r) +G+NX (e) where I is income, I is consumption being a function of disposable income, I is investment being a function of interest rate, G is government expenditure and NX is net exports (exports minus imports). Keynes further ascertained that investment cannot, therefore, be a sole determinant of the aggregate demand. This means that a change in investment leads to a less proportionate change in the aggregate demand. A rising flow of investment increases the money supply in the economy. The government using its monetary policy, it employs the increase in interest rates to decrease the nominal supply in the economy as it increases the cost of capital (V). Additionally, the increase in the flow of investment increases the money supply in the economy leading to a shift of the money supply upwards and leftwards. This would consequently lead to an increase in prices and the real output (oil, petrol and